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Research papers

Managing circulation sales in the United States

Many factors have influenced magazine publishing and circulation strategies, particularly the emergence of commercial television. These have lead to the development of special interest publications and an emphasis on selective circulation marketing....

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Kurt J. Burghardt, Roger M. Loeb
Company: Nielsen
August 1, 1975
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Citation

Burghardt and Loeb (1975a, August 01). Managing circulation sales in the United States. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/managing-circulation-sales-in-the-united-states